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Saturday, June 6, 2009

Are you "IN" for the tweet?

Twitter was created in 2006 by Jack Dorsey, it is a free social networking and micro-blogging service that enables its users to send and read other users' updates known as tweets. These tweets are text-based posts of up to 140 characters, displayed on the user's profile page and delivered to other users who have subscribed to them or better known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow anybody to access them. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications.

Since then, twitter gained popularity in the social networking world and even made it's use in the media for quick tweets on the latest news. It even made its way to space as astronaut "Michael J. Massimino" tweeted updates on their Hubble repair mission. Many also thought it's a great way in staying connected with friends and family but some also complained of others tweeting so much that even eating breakfast or taking a bath is tweeted to friends.

A research was also done by Participatory marketing network (PMC) together with Pace University's Lubin School of Business regarding who uses twitter and why. Here are their findings:

-99% of consumers between ages 18 to 24 had at least one active profile in a social networking site
-22% of the said group used twitter
-Twitter is primarily used for: 85% following friends, 54% following celebrities, 29% follow family and 29% follow companies.

Another study conducted by Harvard School of Business revealed that out of a 300,000 twitter users, only 10% of those are active and are contributing to 90% of all the tweets. This concludes that even with its gaining popularity, microblogging is not fully embraced by the social networking society and the data proves that twitter is more of a broadcast medium than network of peers.