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Friday, May 29, 2009

Heard about "Bing"?

June 3 is the anticipated launch of a new search engine called "bing". This is Microsoft resuming the battle with Google, the largest and most popular search engine in the world. With Google's tight grip on the general search engine market, Microsoft explored new ways to challenge the search engine giant in a more specific way. And here comes "bing".

Bing is more like a decision engine than a search engine that would help people make specific decisions like having a trip or purchasing over the net. Microsoft chief executive Steve Ballmer was quoted saying "Today, search engines do a decent job of helping people navigate the web and find information, but they don't do a very good job of enabling people to use the information they find."

Bing will be using virtual earth in providing maps for business enterprises, restaurants, hotels and many more and will also sport a bing shopping feature that will help you buy easier online. And having a trip is even easier with bing doing the fare ticket comparison.

All I can say is "bing looks promising and many will surely anticipate it's launch. Visit here this coming June 3 and try out bing.